Title: Determinants of Indian retailers' attitude towards using mobile technology for supply chain coordination

Authors: Arpita Khare; Anshuman Khare

Addresses: Indian Institute of Management-Rohtak, MDU Campus, 124001 Haryana, India ' Faculty of Business, Operations Management & Sustainable Development, Athabasca University, 301–22 Sir Winston Churchill Avenue, St. Albert, AB T8N 1B4, Canada

Abstract: In developing countries, coordinating supply chain activities through technology is not an easy task. The purpose of this research was to understand the Indian retailers attitude towards the use of mobile technology for coordinating and communicating with suppliers and customers. Three main objectives emerged related to the retailers use of mobile phones for supply chain decisions: supply chain integration, supply chain management and customer relationship management. The findings suggest that mobile technology provides easy accessibility, flexibility and convenience to the retailers for coordinating with supply chain members in a developing country like India.

Keywords: mobile technology; supply chain integration; customer relationship management; CRM; India; retailers; SCM; supply chain management; retailer attitudes; supply chain coordination; retail trade; developing countries; communication; suppliers; customers; supply chain decisions; mobile phones; cell phones; accessibility; flexibility; convenience; logistics systems; logistics management.

DOI: 10.1504/IJLSM.2012.046702

International Journal of Logistics Systems and Management, 2012 Vol.11 No.4, pp.473 - 491

Published online: 28 Nov 2014 *

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