Title: Exploring attitude of Indian customers towards internet banking

Authors: Arpita Khare; Shveta Singh

Addresses: Indian Institute of Management – Rohtak, Maharishi Dayanand University, Rohtak 124001, Haryana, India. ' Indian Institute of Technology (IIT), Delhi, India

Abstract: Internet banking is considered a latest technological fad, which is supposed to transform the traditional banking services. This research is focused towards understanding the suitability of internet banking as a delivery channel and consequently its acceptability in the minds of Indian customers. The customers| concerns visible were related to difficulty in using internet, navigating the bank website and fears associated with committing mistakes that might result in financial loss and inconvenience.

Keywords: electronic commerce; e-commerce; online banking; electronic banking; e-banking; world wide web; internet banking; customer attitudes; financial security; India; customers; technological fads; delivery channels; acceptability; customer concerns; internet navigation; banks; websites; mistakes; financial loss; inconvenience; business competition; business growth.

DOI: 10.1504/IJBCG.2012.044053

International Journal of Business Competition and Growth, 2012 Vol.2 No.1, pp.4 - 20

Received: 08 May 2021
Accepted: 12 May 2021

Published online: 01 Dec 2011 *

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