Title: Erosion of a dental specialist's referral network: an economic loss template for cyber-defamation

Authors: Michael H. Slotkin; Alexander R. Vamosi

Addresses: College of Business, Florida Institute of Technology, 150 West University Boulevard, Melbourne, FL 32901, USA. ' College of Business, Florida Institute of Technology, 150 West University Boulevard, Melbourne, FL 32901, USA

Abstract: Cyber-defamation of physicians is increasingly common and the viral capability of the internet entails that cyber-defamation carries great potential for sizable professional harm. Accordingly, an important research question involves how to determine the business losses associated with internet libel of medical specialists. Because of the relative newness of these cases, and the nascent state of the literature, a framework for assessing damages is posited through the dissemination of a related case study; namely, the unravelling of a dental-specialty partnership in which a junior associate departs and the incumbent specialist subsequently experiences an economic contraction. The key insight linking the approaches is that cyber-defamation, like an unraveled partnership, will manifest itself in the erosion of patient referrals and associated procedures. Thus, while the antecedent for the economic contraction differs, the techniques forwarded in this study|s loss assessment are utilised in establishing an approach for estimating cyber-defamation damages.

Keywords: cyber defamation; economic loss; referral networks; intangible assets; goodwill; oral surgery; maxillofacial surgery; revenue estimation models; dental specialists; dentistry; dentists; physicians; doctors; capabilities; professional harm; medical profession; business losses; internet libel; medical specialists; damages; damage assessment; dental partnerships; junior associates; incumbent specialists; economic contraction; unravelled partnerships; patient referrals; loss assessment; USA; United States; legal proceedings; law cases; management; decision making; cyber harassment; world wide web.

DOI: 10.1504/IJMDM.2011.043408

International Journal of Management and Decision Making, 2011 Vol.11 No.5/6, pp.344 - 357

Published online: 27 Oct 2011 *

Full-text access for editors Access for subscribers Purchase this article Comment on this article