Title: New management in Spanish universities: introducing balanced scorecard

Authors: Yolanda Ramirez

Addresses: Faculty of Economics and Business Administration, Department of Accounting, University of Castilla-La Mancha, Plaza de la Universidad, No. 1, Campus Universitario de Albacete, 02071 – Albacete, Spain

Abstract: Nowadays, the world has rapidly moved from an industrial economy towards a knowledge-based economy, in which wealth creation is associated with the development and maintenance of competitive advantages based on intangible elements. In this sense, the balanced scorecard is a very suitable tool to recognise value and manage intellectual capital because it translates an organisation|s strategic objectives into a set of performance indicators from a financial, as well as customer perspective, internal process and learning and growth perspectives. The aim of this paper is to expose and justify the benefits that the balanced scorecard might have for identifying, measuring and managing intangibles at universities, by means of reviewing the most important balanced scorecard implementations at Spanish public universities.

Keywords: balanced scorecards; public universities; Spain; higher education; management; industrial economies; knowledge-based economies; wealth creation; competitive advantage; intangible elements; strategic objectives; performance indicators; financial perspectives; customer perspectives; internal processes; learning perspectives; growth perspectives; strategic initiatives; intellectual capital.

DOI: 10.1504/IJLIC.2011.043061

International Journal of Learning and Intellectual Capital, 2011 Vol.8 No.4, pp.359 - 377

Published online: 27 Nov 2014 *

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