Title: Eliciting environmental preferences of Ghanaians in the laboratory: an incentive-compatible experiment

Authors: Yael Meroz, Andrea Morone, Piergiuseppe Morone

Addresses: Universita di Napoli 'L'Orientale', Circonvallazione Ostiense, 228, 00154 – Roma, Italy. ' Departament d'Economia, Universitat de Girona, Campus Montilivi, 17071 – Girona, Spain; Dipartimento di Scienze Economiche e Metodi Matematici, Universita di Bari Aldo Moro, Via Camillo Rosalba, 53, 70124 – Bari, Italy. ' Dipartimento di Scienze Economiche, Matematiche e Statistiche, Universita di Foggia, Largo Papa Giovanni Paolo II, 1, 71100 – Foggia, Italy

Abstract: In this paper we aim to look into the attributes of Ghanaians| willingness-to-pay for green products. This would help us to assess whether Ghanaians show a preference towards environmental goods. The methodology employed to address these issues is an |experimentally-adapted| CV survey which involves laboratory experiment conducted among Ghanaian University students. Notwithstanding the limitations arising from the sample used in our experiment (most notably university students do not represent, economically wise, the entire Ghanaian population), we believe that our investigation provides a first answer to such question as Ghanaians consistently show that they are willing to pay an extra premium for green products.

Keywords: incentive-compatible; Ghana; organic products; willingness to pay; environmental goods; sustainable development; contingent valuation; environmental preferences; sustainability; green products; university students; payment premium.

DOI: 10.1504/IJESD.2011.041969

International Journal of Environment and Sustainable Development, 2011 Vol.10 No.2, pp.119 - 136

Received: 08 Jan 2010
Accepted: 06 Aug 2010
Published online: 21 Feb 2015 *

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