Authors: Daniel R. Marburger
Addresses: College of Business, Arkansas State University, State University, AR 72467, USA
Abstract: Managerial economics, which seeks to use microeconomic principles to solve managerial problems, has become firmly established in business curricula, particularly at the MBA level. Surveys of MBA directors and MBA alumni, however, have indicated that managerial economics tends to be an unpopular course among students. This paper examines the criticisms and makes recommendations for new directions in the curriculum.
Keywords: managerial economics; management education; MBA; Association to Advance Collegiate Schools of Business; AACSB; microeconomics; higher education; business education; economics education.
International Journal of Pluralism and Economics Education, 2011 Vol.2 No.2, pp.196 - 205
Available online: 29 Jul 2011 *Full-text access for editors Access for subscribers Purchase this article Comment on this article