Title: An effective integration of manufacturing and marketing system for long production cycle: a case study of Toyota Motor Company

Authors: Takahiro Tomino, Paul Hong, YoungWon Park

Addresses: School of Commerce, Meiji University, 1-1 Surugadai, Kanda, Chiyoda-ku, Tokyo, 101-8301, Japan. ' Information Operations and Technology Management, College of Business and Innovation, The University of Toledo, Toledo, OH 43606, USA. ' Manufacturing Management Research Center, The University of Tokyo, 5th floor Kojima Bld, 7-3-1 Hongo, Bunkyo-ku, Tokyo 113-0033, Japan

Abstract: A critical component of Toyota|s supply chain is to connect dynamic and uncertain demand requirements with the stable and efficient supply responses. For sustainable competitive position, firms need to build up a broad range of organisational capabilities. The reality is that from component suppliers via production to marketing of the final products it is critical to effectively process multiple cycle times. In view of diverse sets of production requirements paradoxically long production cycle is essential to speed up the overall processing time. Confusions in this matter need careful clarification and this is the very reason for this paper.

Keywords: production systems; market adaptation; Japan; vehicle manufacturers; long production; production cycles; effective integration; manufacturing systems; marketing systems; Toyota Motor Corporation; automobile industry; dynamic demand; uncertain demand; demand requirements; supply responses; component suppliers; multiple cycle times; final products; production requirements; diverse requirements; processing times; SCM; supply chain management; global supply chains; globalisation; logistics systems; logistics management.

DOI: 10.1504/IJLSM.2011.041506

International Journal of Logistics Systems and Management, 2011 Vol.9 No.2, pp.204 - 217

Available online: 25 Jul 2011 *

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