Title: An exercise programme for cognitive elements of design creativity

Authors: Yong Se Kim, Sang Won Lee, Myung Sook Kim, Jung Ae Park, Ji Yun Jeong

Addresses: Creative Design Institute, Sungkyunkwan University, 300 Cheoncheon-dong, Jangan-gu, Suwon, 440-746, Korea. ' Creative Design Institute, Sungkyunkwan University, 300 Cheoncheon-dong, Jangan-gu, Suwon, 440-746, Korea. ' Creative Design Institute, Sungkyunkwan University, 300 Cheoncheon-dong, Jangan-gu, Suwon, 440-746, Korea. ' Creative Design Institute, Sungkyunkwan University, 300 Cheoncheon-dong, Jangan-gu, Suwon, 440-746, Korea. ' Creative Design Institute, Sungkyunkwan University, 300 Cheoncheon-dong, Jangan-gu, Suwon, 440-746, Korea

Abstract: This paper discusses the development of a set of exercises to address the cognitive elements of design creativity; fluency, flexibility, originality, elaboration and problem sensitivity. To foster the design creativity, an exercise programme for the cognitive elements has been proposed and it is composed of five activities including making stories, negation, filling black box, sensitisation and diverse classification. Each activity of the exercise programme has been devised so that one or two cognitive elements are strongly addressed. This programme could be used in helping students improve design creativity considering their individual needs and contexts. Preliminary experimental results indicate that the proposed creativity cognitive element exercise programme could be useful in design creativity education.

Keywords: design creativity; design education; cognitive elements; fluency; flexibility; originality; elaboration; problem sensitivity.

DOI: 10.1504/JDR.2011.040594

Journal of Design Research, 2011 Vol.9 No.2, pp.185 - 202

Published online: 07 Jun 2011 *

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