Title: Using design education to survive in the 'corporate world' of higher learning and research

Authors: Andre Liem

Addresses: Department of Product Design, Norwegian University of Science and Technology, Kolbjorn Hejes vei 2B, 7491 Trondheim, Norway

Abstract: This paper discusses a strategy on how design and design-related research can gain more leverage within the university system through hierarchical and collaborative learning. This learning concept opposes the traditional method of classroom teaching by promoting an interactive way of customised learning and knowledge transfer. To support this learning concept, the issue of how to integrate design into the playing field of a globalised university research and education system has to be re-examined by redefining its three cornerstones, |teaching|, |research| and |administration| into respectively |mentorship|, |scholarship| and |service|. A concept of |vertical studio teaching and learning| in conjunction with a systems approach towards managing complex design and organisational problems has been proposed as one of the avenues to integrate industrial design better in the |corporate world| of higher learning and research.

Keywords: hierarchical learning; collaborative learning; mentorship; scholarship; service; design education; higher education; universities; customised learning; knowledge transfer; mentors; industrial design.

DOI: 10.1504/JDR.2011.040588

Journal of Design Research, 2011 Vol.9 No.2, pp.104 - 118

Published online: 07 Jun 2011 *

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