Title: Increasing entrepreneurial intention: effective entrepreneurship course characteristics

Authors: Susan Mueller

Addresses: Swiss Research Institute of Small Business and Entrepreneurship, University of St. Gallen, Dufourstrasse 40a CH-9000 St. Gallen, Switzerland

Abstract: Ajzen|s model of planned behaviour was used to measure the impact of specific entrepreneurship course characteristics on entrepreneurial intention. Course characteristics with a hypothesised positive influence on entrepreneurial intention were identified through literature research and an exploratory study. The hypotheses were tested with a quantitative study which was designed as an ex ante/ex post measurement. Course elements such as business planning activities, role models, student-oriented teaching and feedback processes are efficient components to increase entrepreneurial intention through its antecedents.

Keywords: entrepreneurial intention; effectiveness; entrepreneurship education; course characteristics; pedagogy; theory of planned behaviour; attitudes; subjective norms; behavioural control; entrepreneurship curriculum; business planning; role models; student-oriented teaching; feedback processes.

DOI: 10.1504/IJESB.2011.040416

International Journal of Entrepreneurship and Small Business, 2011 Vol.13 No.1, pp.55 - 74

Published online: 11 Oct 2014 *

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