Authors: Susan Mueller
Addresses: Swiss Research Institute of Small Business and Entrepreneurship, University of St. Gallen, Dufourstrasse 40a CH-9000 St. Gallen, Switzerland
Abstract: Ajzen|s model of planned behaviour was used to measure the impact of specific entrepreneurship course characteristics on entrepreneurial intention. Course characteristics with a hypothesised positive influence on entrepreneurial intention were identified through literature research and an exploratory study. The hypotheses were tested with a quantitative study which was designed as an ex ante/ex post measurement. Course elements such as business planning activities, role models, student-oriented teaching and feedback processes are efficient components to increase entrepreneurial intention through its antecedents.
Keywords: entrepreneurial intention; effectiveness; entrepreneurship education; course characteristics; pedagogy; theory of planned behaviour; attitudes; subjective norms; behavioural control; entrepreneurship curriculum; business planning; role models; student-oriented teaching; feedback processes.
International Journal of Entrepreneurship and Small Business, 2011 Vol.13 No.1, pp.55 - 74
Published online: 11 Oct 2014 *Full-text access for editors Access for subscribers Purchase this article Comment on this article