Authors: Hannu Verkasalo
Addresses: MobiTrack Innovations Ltd., Research Department, Piispanmaenkuja 6A2, 02240 Espoo, Finland
Abstract: This paper presents empirical findings on smartphone usage based on a comparative analysis of an international data set of mobile user behaviour. Smartphone usage data is collected with a handset-based research application in five separate markets through panel studies arranged in 2005–2006, using identical user recruitment processes. The data set consists of an early-adopter-dominated smartphone user domain across the five selected countries, namely Finland, Germany, France, the UK and the USA. As most panelists are early-adopter, tech-savvy people, the paper compares high-level behavioural differences of these advanced users in each of the markets.
Keywords: smart phones; mobile applications; operator business; international comparison; mobile phones; cell phones; mobile communications; smartphones; usage; Finland; Germany; France; UK; United Kingdom; United States; USA; user behaviour.
International Journal of Electronic Business, 2011 Vol.9 No.1/2, pp.158 - 181
Published online: 24 May 2011 *Full-text access for editors Access for subscribers Purchase this article Comment on this article