Title: An international study of smartphone usage

Authors: Hannu Verkasalo

Addresses: MobiTrack Innovations Ltd., Research Department, Piispanmaenkuja 6A2, 02240 Espoo, Finland

Abstract: This paper presents empirical findings on smartphone usage based on a comparative analysis of an international data set of mobile user behaviour. Smartphone usage data is collected with a handset-based research application in five separate markets through panel studies arranged in 2005–2006, using identical user recruitment processes. The data set consists of an early-adopter-dominated smartphone user domain across the five selected countries, namely Finland, Germany, France, the UK and the USA. As most panelists are early-adopter, tech-savvy people, the paper compares high-level behavioural differences of these advanced users in each of the markets.

Keywords: smart phones; mobile applications; operator business; international comparison; mobile phones; cell phones; mobile communications; smartphones; usage; Finland; Germany; France; UK; United Kingdom; United States; USA; user behaviour.

DOI: 10.1504/IJEB.2011.040360

International Journal of Electronic Business, 2011 Vol.9 No.1/2, pp.158 - 181

Published online: 24 May 2011 *

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