Authors: Timo Smura, Antero Kivi, Juuso Toyli
Addresses: Department of Communications and Networking, Aalto University, P.O. Box 13000, 00076 Aalto, Finland. ' Department of Communications and Networking, Aalto University, P.O. Box 13000, 00076 Aalto, Finland. ' Department of Marketing, Turku School of Economics, Rehtorinpellonkatu 3, 20500 Turku, Finland
Abstract: Importance of mobile data services is increasing but factual information on their usage is limited. This paper analyses the usage of mobile data services in Finland. The use of multiple data sources gives complementary viewpoints to the evolution and usage of the services and the underlying technical components: networks, devices, applications and content. The analysis is descriptive by nature and presents detailed information about the past market evolution, current market situation and trends. The results indicate that the technical components enabling mobile data service usage are spreading. On the basis of the study, a number of mobile data market metrics are suggested.
Keywords: mobile services; mobile data services; service usage; internet; Finland; m-services; mobile networks; mobile devices.
International Journal of Electronic Business, 2011 Vol.9 No.1/2, pp.138 - 157
Published online: 24 May 2011 *Full-text access for editors Access for subscribers Purchase this article Comment on this article