Title: Diffusion of innovation: analysis of internet cellular phone adoption by users in Jordan

Authors: Ahmad Khasawneh, Brian Regan, Patricia Gillard

Addresses: Prince Al-Hussein bin Abdullah II Faculty of Information Technology, School of Information Computer Systems, Hashemite University, P.O. Box 150459, Zarqa 13115, Jordan. ' Faculty of Science and Information Technology, School of Design Communication and IT, Newcastle University, Callaghan, University Drive, NSW 2308, Australia. ' Faculty of Science and Information Technology, School of Design Communication and IT, Newcastle University, Callaghan, University Drive, NSW 2308, Australia

Abstract: This paper draws upon innovation diffusion theory and more recent conceptualisations of mobile internet adoption behaviour. It confirmed the factors in a model developed in the study that were guiding these adoption decisions, including experience of technology and confidence with technology along with the level and source of the respondent|s education. Some of the characteristics of the technology that were significant in the decision to adopt were found to be the usability, speed of response, compatibility with other technologies being used by the respondents and security characteristics. An implication for expanding the use of mobile internet applications in Jordan and other Arabic communities is that |tech-savvy users| will lead adoption if they are provided with secure and usable products.

Keywords: e-business; technology diffusion; mobile internet; Jordan; mobile communications; mobile phones; cell phones; m-services; mobile services; electronic business; innovation diffusion; adoption behaviour.

DOI: 10.1504/IJEB.2011.040357

International Journal of Electronic Business, 2011 Vol.9 No.1/2, pp.106 - 117

Published online: 24 May 2011 *

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