Title: A system design to bridge the gap between the theory and practice of retail revenue management
Authors: Juan-Carlos Ferrer, Diego Fuentes
Addresses: School of Engineering, Pontificia Universidad Catolica de Chile, Santiago, Chile. ' School of Engineering, Pontificia Universidad Catolica de Chile, Santiago, Chile
Abstract: This research aims at establishing a connection between the theory and practice of retail revenue management by designing a decision support system based on the experience acquired from several applied research projects at various retailers. With this system, users are expected to be able to make better pricing and inventory decisions by using the tools provided by developments in revenue management and information technologies, whereby an efficient analysis of the data stored in their systems can be performed. The data schema, system architecture and user interface are described. This design has been successfully implemented in a Chilean retail chain.
Keywords: DSS; decision support systems; pricing; retail revenue management; pricing decisions; inventory decisions; information technology; Chile; retail chains; retailers; retailing.
International Journal of Revenue Management, 2011 Vol.5 No.2/3, pp.261 - 275
Published online: 23 May 2011 *
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