Title: Satisfaction level of adventure tourists in India: an empirical study of perception of tourists and other stakeholders

Authors: Vijita S. Aggarwal, Meenakshi Handa, K. Ajay Singh

Addresses: University School of Management Studies, GGS Indraprastha University, New Delhi 110403, India. ' University School of Management Studies, GGS Indraprastha University, New Delhi 110403, India. ' Institute of Management Studies, Ghaziabad 201010, India

Abstract: This study aims to identify the gap between the actual satisfaction level and perceived satisfaction level of adventure tourists by tour operators and governmental officials and the gap between tour operators| and government officials| perceived tourist satisfaction. The findings of this study revealed that the perceived satisfaction levels of adventure tourists by tour operators and government officials are much higher on all the attributes except aesthetic appeal as against the actual satisfaction level of adventure tourists. The difference of perception between the government officials and adventure tourists is much less than that between tour operators and adventure tourists.

Keywords: customer satisfaction; perception; adventure tourists; tour operators; government officials; tourism marketing; perceived satisfaction.

DOI: 10.1504/IJLTM.2011.038883

International Journal of Leisure and Tourism Marketing, 2011 Vol.2 No.2, pp.92 - 110

Available online: 05 Mar 2011 *

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