Title: Differences in corporate environmentalism – a comparative analysis of leading US and German companies

Authors: Julia Mueller, Dagmar Abfalter, Julia Hautz, Katja Hutter, Kurt Matzler, Margit Raich

Addresses: Department of Strategic Management, Marketing & Tourism, Innsbruck University School of Management, Universitaetsstrasse 15, A-6020 Innsbruck, Austria. ' Department of Strategic Management, Marketing & Tourism, Innsbruck University School of Management, Universitaetsstrasse 15, A-6020 Innsbruck, Austria. ' Department of Strategic Management, Marketing & Tourism, Innsbruck University School of Management, Universitaetsstrasse 15, A-6020 Innsbruck, Austria. ' Department of Strategic Management, Marketing & Tourism, Innsbruck University School of Management, Universitaetsstrasse 15, A-6020 Innsbruck, Austria. ' Department of Strategic Management, Marketing & Tourism, Innsbruck University School of Management, Universitaetsstrasse 15, A-6020 Innsbruck, Austria. ' Department of Strategic Management, Marketing & Tourism, Innsbruck University School of Management, Universitaetsstrasse 15, A-6020 Innsbruck, Austria

Abstract: Corporate environmentalism has become a major topic in management research and practice. Despite extensive research on antecedents and consequences of corporate environmentalism, it still remains unclear why some firms engage voluntarily in environmental activities that go beyond regulatory compliance, whereas others barely meet existing regulations. In this paper, we study motivations and attitudes towards corporate environmentalism based on a qualitative content analysis of CEOs| letters to the shareholders. Using GABEK®, a new tool to analyse text based on the theory of linguistic gestalten, we explore country and industry differences. The results reveal remarkable differences between Germany and the USA, and between dirty and clean industries.

Keywords: corporate environmentalism; CSR; corporate social responsibility; USA; Germany; United States; shareholder letters; environmental responsibility; country differences; industry differences; international management.

DOI: 10.1504/EJIM.2011.038814

European Journal of International Management, 2011 Vol.5 No.2, pp.122 - 148

Available online: 03 Mar 2011 *

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