Addresses: EGADE Business School, Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus, 222, Calle del Puente, Tlalpan, DF 14380, Mexico
Abstract: This study explores the influence of street markets in urban geo-demographic settings and analyses vending patterns with ethnic values enhancing the consumer satisfaction. Interrelationship among urban dwellers, marketplace ambiance and conventional shopping wisdom of customers and interactive customer relations are also addressed in the study based on empirical survey. Research on street markets as leisure destination is very limited though some studies are available on street vendors with focus on spatial planning, political interventions and legal rights. This study on street markets contributes significantly to the existing literature in reference to shopping behaviour and perceptional values of urban consumers.
Keywords: street markets; consumer behaviour; sales differentiation; market attractiveness; consumer satisfaction; leisure destinations; growing cities; geo-demographic settings; vending patterns; ethnic values; interrelationships; urban dwellers; marketplace ambiance; shopping wisdom; customer relations; street vendors; spatial planning; political interventions; legal rights; perceptional values; urban consumers; Latin America; Mexico City; ethnicity; leisure marketing; tourism marketing; value creation.
International Journal of Leisure and Tourism Marketing, 2011 Vol.2 No.1, pp.78 - 88
Available online: 30 Nov 2010Full-text access for editors Access for subscribers Purchase this article Comment on this article