Authors: Azlizam Aziz, Nurul Amirah Zainol
Addresses: Department of Forest Management, Universiti Putra Malaysia, Serdang 43400, Selangor, Malaysia. ' Department of Forest Management, Universiti Putra Malaysia, Serdang 43400, Selangor, Malaysia
Abstract: Destination image area have been studied in over than three decades and have contributed to the management and marketing purposes in many tourism field. Sixty destination image journals beginning from 1974 to 2008 were collected in order to summarise and provide a useful overview to destination image researchers specifically and tourism researchers generally.
Keywords: destination image; image measurement; tourism research; tourism management; leisure marketing; tourism marketing; value creation.
International Journal of Leisure and Tourism Marketing, 2011 Vol.2 No.1, pp.39 - 55
Published online: 30 Nov 2010 *Full-text access for editors Access for subscribers Purchase this article Comment on this article