Title: Destination image: an overview and summary of selected research (1974–2008)

Authors: Azlizam Aziz, Nurul Amirah Zainol

Addresses: Department of Forest Management, Universiti Putra Malaysia, Serdang 43400, Selangor, Malaysia. ' Department of Forest Management, Universiti Putra Malaysia, Serdang 43400, Selangor, Malaysia

Abstract: Destination image area have been studied in over than three decades and have contributed to the management and marketing purposes in many tourism field. Sixty destination image journals beginning from 1974 to 2008 were collected in order to summarise and provide a useful overview to destination image researchers specifically and tourism researchers generally.

Keywords: destination image; image measurement; tourism research; tourism management; leisure marketing; tourism marketing; value creation.

DOI: 10.1504/IJLTM.2011.037185

International Journal of Leisure and Tourism Marketing, 2011 Vol.2 No.1, pp.39 - 55

Available online: 30 Nov 2010 *

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