Title: Researching the implementation of motivation practices in human resources in hotels: an experience from a Greek resort

Authors: Theodoros A. Stavrinoudis, Georgia Livadioti

Addresses: Department of Business Administration, University of the Aegean, 8 Michalon Street, Chios 821 00, Greece. ' University of the Aegean, 8 Michalon Street, Chios 821 00, Greece

Abstract: The aim of this paper is to present the implementation of major motivation practices in the hotel industry, through the prism of Human Resources Department of a well established Greek resort. In order for the above aim to be achieved, an extensive literature review took place in conjunction with a questionnaire-based survey. The survey was conducted on all levels of company employees and interviews were performed with selected executives. The main motivational factors have been identified and their affect on the manpower was analysed. The valuable knowledge that was gained, regarding the practical implementation and usage of the motivation theories, allowed us to provide a list of suggestions. Those suggestions targeted on the improvement of hotel employees| motivation, in conjunction with the new motivational trends as they are recorded in international literature.

Keywords: hotels; tourist resorts; human resources management; HRM; staff motivation; Greece; hotel industry; hotel employees; hotel executives; leisure marketing; tourism marketing; value creation.

DOI: 10.1504/IJLTM.2011.037183

International Journal of Leisure and Tourism Marketing, 2011 Vol.2 No.1, pp.4 - 23

Available online: 30 Nov 2010 *

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