Title: The effect of information technology adoption and design customisation on the success of new product development

Authors: Ja-Shen Chen, Eldon Y. Li

Addresses: Department of Business Administration, College of Management, Yuan Ze University, Taiwan. ' Department of Management Information Systems, College of Commerce, National Chengchi University, No. 64, Sec. 2, Zhi-nan Rd., Wenshan, Taipei 11605, Taiwan

Abstract: The advancement of Internet technology and customisation capability has set off research into their impacts on all business operations including New Product Development (NPD). Despite the heavy investment in research and development, few studies have examined how Information Technology (IT) is adopted; how design customisation capability is built, and whether they reveal close associations with NPD success. This paper aims to investigate into these issues. Using the data from 172 sample high-tech manufacturers, the effects of IT adoption and design customisation on NPD success are investigated. The results support the idea that IT adoption and design customisation have positive impacts on NPD success. Discussions and managerial implications for practitioners are also provided.

Keywords: NPD; new product development; information technology adoption; design customisation; organisational learning; customer involvement; project success; high-tech manufacturing; high technology.

DOI: 10.1504/IJEB.2010.037134

International Journal of Electronic Business, 2010 Vol.8 No.6, pp.550 - 578

Published online: 25 Nov 2010 *

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