Title: Does psychological profile have something to do with satisfaction? A French retailing franchisees study

Authors: Veronique Guilloux, Claire Gauzente

Addresses: Universite Paris 12 – IRG Immeuble La Pyramide, 80, av du general de Gaulle, 94009 Creteil cedex, France; Humans and Management in Society (EA 13 47), Ecole de Management Strasbourg, Universite de Strasbourg, France ' GRANEM – University of Angers; ESC Rennes School of Management, France UFR de Droit, Economie et Gestion, 13 allee F. Mitterrand, 49036 Angers cedex 01, France

Abstract: The main purpose of this study is to analyse the relationship between franchisee|s personality and franchisee|s satisfaction. A sample of 400 French franchisees concerning different sectors is analysed in detail. In the first part of the article, the methodology is presented. Then, theoretical framework concerning satisfaction and personality is developed. Different hypotheses are justified crossing the MSQ scale and the big four model. Conscientiousness seems to be the most predictive factor for satisfaction and results show that the other Big-Five traits are specific in several sectors.

Keywords: franchisees; franchises; franchising; psychological profiles; France; retailing; retail industry; personalities; job satisfaction; Minnesota satisfaction questionnaire; MSQ scale; big five traits; openness conscientiousness extraversion agreeableness neuroticism; big four model; profiling; small and medium-sized enterprises; SMEs; entrepreneurship; entrepreneurs.

DOI: 10.1504/IJESB.2010.034957

International Journal of Entrepreneurship and Small Business, 2010 Vol.11 No.2, pp.165 - 182

Available online: 31 Aug 2010 *

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