Title: Knowledge and strategy: using configurational metaphors to explain the linkages

Authors: B. Bowonder, K.J. Sharma

Addresses: Administrative Staff College of India, Bella Vista, Hyderabad 500082, India. 206 Turf View Drive, Solana Beach, CA 92075, USA

Abstract: This paper proposes a method for linking strategy and organisational knowledge. Since metaphors induce creative visualisation they can be used for conceptualising strategic business architecture. Using examples of Exxon, Intel, Chiron and Microsoft, the concept has been illustrated.

Keywords: knowledge; strategy; strategic intent; metaphors; knowledge strategy linkages.

DOI: 10.1504/IJITM.2003.003340

International Journal of Information Technology and Management, 2003 Vol.2 No.3, pp.268 - 290

Available online: 28 Aug 2003 *

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