Title: Antecedents to Indian customers attitude towards online insurance services

Authors: Arpita Khare, Shveta Singh

Addresses: L.D.C. Institute of Technical Studies, Allahabad, 211002, India. ' Indian Institute of Information Technology, Deoghat, Jhalwa, Allahabad, 211012, India

Abstract: Proliferation of internet and its usage in services has endowed customers with multiple channels of service delivery. Online insurance refers to the selling of insurance products via the internet and is fast gaining momentum across the world as an alternative delivery channel. In India, however, with little IT penetration and awareness, a huge percentage of the population remains skeptical about online insurance. To facilitate quicker and easier transactions, insurance companies have jumped into the bandwagon of modifying their service delivery channels. The research focuses on deciphering the attitude of Indian customers towards online insurance services being adopted by Indian insurance companies.

Keywords: online insurance; technology; customer attitudes; security; insurance services; India; e-services; online services; electronic services; internet; service delivery channels.

DOI: 10.1504/IJBCG.2010.032826

International Journal of Business Competition and Growth, 2010 Vol.1 No.1, pp.19 - 30

Published online: 25 Apr 2010 *

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