Title: WiMAX diffusion in USA and Korea: a comparative study integrating scenario planning and Bass model

Authors: Tugrul Daim, Sabrina L. Patino, Nathanial Jarpa, Youngkoo Yoon

Addresses: Department of Engineering and Technology Management, Portland State University, Portland, Oregon 97201, USA. ' Department of Engineering and Technology Management, Portland State University, Portland, Oregon 97201, USA. ' Department of Engineering and Technology Management, Portland State University, Portland, Oregon 97201, USA. ' Department of Engineering and Technology Management, Portland State University, Portland, Oregon 97201, USA

Abstract: The primary goal of this paper is to develop a forecast for mobile WiMAX as an emerging technology using scenario planning and Bass model methodologies. To understand why these methods were applied in assessing a forecast for the adoption of WiMAX, the report will discuss the technology|s progress, functionality and fair competition. Literature review on the methodology and applications of forecasting in the mobile communications industry will be considered to help provide examples of technology-forecasting estimations. The research shows that WiMAX will diffuse in Korea at a faster rate owing to positive response from imitators. With substantial market potential and a clear picture of subscriber needs, the next radical expansion is expected to occur in the field of personal broadband services. The WIMAX standard promises to deliver superior speed, cost-effective and high-quality services with long distance comprehensive coverage.

Keywords: mobile WiMAX; technology diffusion; technology forecasting; Bass curve; scenario planning; USA; United States; Korea.

DOI: 10.1504/IJTG.2009.032738

International Journal of Technology and Globalisation, 2009 Vol.4 No.4, pp.392 - 407

Published online: 18 Apr 2010 *

Full-text access for editors Access for subscribers Purchase this article Comment on this article