Title: Firm visibility via group presentations

Authors: Nick Demos, Claire Marston

Addresses: Faculty of Communication and Media Studies, National and Kapodistrian University of Athens, 5 Stadiou, 10562 Athens, Greece. ' School of Management and Languages, Heriot-Watt University, Riccarton, Edinburgh, EH14 4AS, UK

Abstract: Investor relation (IR) is a function that should make a difference to listed companies| communication process to the markets. It is also the strategic corporate activity that promotes the investment case of a listed company and puts its listed stock |on the radar screen| of the analysts and the fund managers. But which corporate communication tool should the listed companies utilise to inform the market? What can the top management and especially the in-house Investor Relations Officer (IRO) do to increase company visibility? One option is to participate in and communicate through group presentations. This paper investigates the Greek listed firms| efforts towards attaining visibility via group presentations. Visibility should result in better stock liquidity and increased stock price.

Keywords: corporate communication; corporate disclosure; investor relations; company visibility; group presentations; Greece; stock liquidity; stock price.

DOI: 10.1504/IJMFA.2010.032490

International Journal of Managerial and Financial Accounting, 2010 Vol.2 No.1, pp.63 - 94

Published online: 03 Apr 2010 *

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