Title: Examining internet banking acceptance: a comparison of alternative technology adoption models
Authors: Vincent S. Lai, Patrick Y.K. Chau, Xiling Cui
Addresses: Faculty of Business Administration, Department of Decision Sciences and Managerial Economics, The Chinese University of Hong Kong, Shatin, Hong Kong. ' Faculty of Business and Economics, School of Business, The University of Hong Kong, Pokfulam, Hong Kong. ' Faculty of Business Administration, Department of Decision Sciences and Managerial Economics, The Chinese University of Hong Kong, Shatin, Hong Kong
Abstract: Technology acceptance has been widely researched in the past two decades, resulting in the development of a cumulative tradition in the Information Systems (ISs) discipline. Two theories commonly applied to investigate technology acceptance are the Diffusion of Innovation (DOI) theory and the Technology Acceptance Model (TAM). These two models/theories may complement and supplement each other in their theoretical capacity and capability. This paper integrates DOI with TAM and evaluates their capacity in the context of internet banking acceptance. Our findings suggest that the proposed integrated model is significantly better in explaining the variance in internet banking acceptance than either the DOI or the TAM alone.
Keywords: DOI theory; diffusion of innovation; TAM; technology acceptance model; internet banking acceptance; online banking; e-banking; electronic banking.
International Journal of Electronic Business, 2010 Vol.8 No.1, pp.51 - 79
Published online: 31 Dec 2009 *Full-text access for editors Access for subscribers Purchase this article Comment on this article