Title: Institutional rationales on speed and level of web technology adoption

Authors: Jose Manuel Hurtado, Sebastian Bruque Camara, Jose Luis Galan Gonzalez

Addresses: Pablo de Olavide University, Carretera de Utrera km. 1, 41013 Seville, Spain. ' Jaen University, C/Alfonso X el Sabio, 28, 23700 Linares, Spain. ' Seville University, Avda. Ramon y Cajal, 1, 41018, Sevilla, Spain

Abstract: Applying the institutional theory perspective, the objective of this study is to analyse the effect that isomorphic pressures have on web technology adoption in an international sample from Europe and North America. This study jointly considers the speed and the level of web as integrators of the adoption dimension. Our results suggest that the higher the isomorphic pressures the higher the level and speed of web technology adoption. We also found that normative pressures exert the strongest influence on these processes.

Keywords: institutional theory; isomorphic pressures; innovation; normative pressures; world wide web adoption levels; technology management; fashion industry; Europe; North America; USA; United States; internet; ICT; information technology; communications technology; information management.

DOI: 10.1504/IJITM.2010.030460

International Journal of Information Technology and Management, 2010 Vol.9 No.2, pp.185- 202

Published online: 17 Dec 2009 *

Full-text access for editors Access for subscribers Purchase this article Comment on this article