Title: Marketing professional development seminars: a university experience

Authors: Prof. Hira N. Ahuja, Richard S. Gardiner

Addresses: Director, Continuing Education Division, Technical University of Nova Scotia, Halifax, Nova Scotia, Canada. ' Marketing Manager, Continuing Education Division, Technical University of Nova Scotia, Halifax, Nova Scotia, Canada

Abstract: The Technical University of Nova Scotia has taken an aggressive and highly active approach to become the national leader in Continuing Engineering Education. This started with selling the goal of becoming |the leading university in offering continuing education programs in engineering|. The methods used to achieve this goal are presented as a brief outline. Basic marketing techniques, an extensive in-house mailing list, an aggressive use of co-sponsors, along with promotions by advertising in trade and technical journals, were key factors. The performance was carefully monitored and improvements were made which helped with the acceptance of the program on a national scale.

Keywords: continuing education; goals; performance monitoring; mailing lists; co-sponsors; promotion; professional development; seminars; marketing; continuing engineering education.

DOI: 10.1504/IJCEELL.1993.030270

International Journal of Continuing Engineering Education and Life-Long Learning, 1993 Vol.3 No.1/2, pp.36 - 43

Published online: 14 Dec 2009 *

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