Authors: Vinay Sharma, Prasoom Dwivedi, Piyush Seth
Addresses: Department of Management, Indian Institute of Technology Roorkee, Roorkee, Uttaranchal, India. ' Regional Center, University of Petroleum and Energy Studies, 138/18 Friends' Colony, Jharsa Road, Gurgaon 122001, India. ' Management Department, Sahara Arts and Management Academy, Bakshi Ka Talab, Lucknow, UP, India
Abstract: The paper proposes to discuss effective usage of Information and Communication Technologies (ICTs) to enhance the levels and reach of population. While focusing on importance of institutional rural credit for the institutional rural credit for the Bottom of the Pyramid (Prahalad, 2002) generation of buying power of the concerned population, it uses some examples to identify technological innovations to reinforce its proposition of an effective usage of ICTs for expanding the reach and levels of institutional credit. It basically addresses the capabilities of bottom of pyramid populace to develop the economy as a whole.
Keywords: ICT; information technology; communication technology; rural credit; bottom of the pyramid; capability; economic development; rural communities; rural areas; e-facilitation; online facilitation; electronic facilitation.
International Journal of Electronic Governance, 2009 Vol.2 No.2/3, pp.277 - 287
Published online: 06 Nov 2009 *Full-text access for editors Access for subscribers Purchase this article Comment on this article