Title: A cross-cultural comparison of the impact of Social Presence on website trust, usefulness and enjoyment
Authors: Khaled Hassanein, Milena Head, Chunhua Ju
Addresses: DeGroote School of Business, McMaster University, 1280 Main Street West, Hamilton, Ontario, L8S 4M4, Canada. ' DeGroote School of Business, McMaster University, 1280 Main Street West, Hamilton, Ontario, L8S 4M4, Canada. ' Science and Research Office, Zhejiang Gongshang University, Hangzhou, Zhejiang, 310035, PR China
Keywords: social presence; cross-cultural study; website design; Canada; China; web design; website trust; website usefulness; website enjoyment; online consumers.
International Journal of Electronic Business, 2009 Vol.7 No.6, pp.625 - 641
Published online: 29 Oct 2009 *Full-text access for editors Access for subscribers Purchase this article Comment on this article