Title: Business-to-Business e-commerce adoption and perceived benefits: evidence from small and medium Spanish enterprises

Authors: Enrique Bigne-Alcaniz, Joaquin Aldas-Manzano, Luisa Andreu-Simo, Carla Ruiz-Mafe

Addresses: Facultat d'Economia, Department of Marketing, Universitat de Valencia, Avda. de los Naranjos s/n, 46022 Valencia, Spain. ' Facultat d'Economia, Department of Marketing, Universitat de Valencia and IVIE, Avda. de los Naranjos s/n, 46022 Valencia, Spain. ' Facultat d'Economia, Department of Marketing, Universitat de Valencia, Avda. de los Naranjos s/n, 46022 Valencia, Spain. ' Facultat d'Economia, Department of Marketing, Universitat de Valencia, Avda. de los Naranjos s/n, 46022 Valencia, Spain

Abstract: This paper focuses on the factors affecting Business-To-Business (B2B) e-commerce adoption and the perceived benefits for Small and Medium-sized Enterprises (SMEs). We propose and test a model that analyses the influence of firms| previous experience and environmental factors on e-B2B adoption and the effects of e-B2B adoption on the perceived benefits and the intention to continue adopting B2B. Our results show that the more e-B2B is used in SMEs, the higher the level of perceived benefits and this, in turn, has a positive influence on the intention to continue doing B2B e-commerce. Managerial implications of these findings are also discussed.

Keywords: B2B; business-to-business; e-commerce adoption; perceived benefits; SMEs; small and medium-sized enterprises; Spain; electronic commerce.

DOI: 10.1504/IJEB.2009.029049

International Journal of Electronic Business, 2009 Vol.7 No.6, pp.599 - 624

Published online: 29 Oct 2009 *

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