Title: The effect of exogenous factors on the Technology Acceptance Model for online shopping in the UAE

Authors: Samar Mouakket

Addresses: Management Information Systems Department, College of Business Administration, University of Sharjah, P.O. Box 27272, Sharjah, UAE

Abstract: This study tests the applicability of the Technology Acceptance Model (TAM) within an electronic commerce setting. It aims at examining the relationship between perceived ease of use, perceived usefulness and three exogenous factors (computer self-efficacy, security issues, and features of a website). The proposed modified TAM model has been tested with a survey sample of 324 which was distributed among undergraduate students in a local university in the United Arab Emirates (UAE). The data has been analysed using Structural Equation Modelling (SEM) to evaluate the strength of the hypothesised relationship. The implications of the findings of this study are discussed and suggestions for future research are presented in the paper.

Keywords: online shopping; exogenous factors; TAM; technology acceptance model; website features; computer self-efficacy; security issues; information technology; Gulf Region; UAE; United Arab Emirates; ease of use; perceived usefulness; e-shopping; internet shopping; electronic shopping.

DOI: 10.1504/IJEB.2009.028153

International Journal of Electronic Business, 2009 Vol.7 No.5, pp.491 - 511

Published online: 10 Sep 2009 *

Full-text access for editors Access for subscribers Purchase this article Comment on this article