Title: Banking strategies in launching e-payment innovations

Authors: Jarunee Wonglimpiyarat

Addresses: College of Innovation, Thammasat University, Anekprasong Building 7th Fl. Prachan Rd., Bangkok 10200, Thailand

Abstract: A smart card-based payment system is a challenging technology in financial services. Given the electronic commerce (e-commerce) opportunity, banks and non-banks compete to deploy smart card technology for internet use. This paper is concerned with the business strategies in managing payment innovations. Particularly, the study looks at the smart card electronic cash (e-cash) innovation in the financial service industry and analyses the long-term viability of this new payment option. The paper also discusses what is needed in the future to make smart card-based payment system viable and commercially successful.

Keywords: e-payment; e-commerce; m-commerce; smart cards; competition; strategy; collaboration; banking strategies; electronic payment; online payment; electronic commerce; mobile commerce; financial services; internet; electronic cash; e-cash; innovation.

DOI: 10.1504/IJEB.2009.027268

International Journal of Electronic Business, 2009 Vol.7 No.4, pp.428 - 443

Published online: 19 Jul 2009 *

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