Title: The international flavours of corporate social responsibility
Authors: Richard Peters, John A. Vassar
Addresses: Louisiana State University in Shreveport, One University Place, Shreveport, LA 71129, USA. ' Louisiana State University in Shreveport, One University Place, Shreveport, LA 71115, USA
Abstract: This article discusses the cultural implications of corporate social responsibility (CSR) specifically as it relates to the Hofstede|s dimensions of individualism and collectivism. We propose that not only can these values alter organisational orientations towards CSR but may ultimately affect firm strategic performance in foreign direct investment. Theoretical arguments and discussion are provided as well as the possible benefits to both academics and managers that can be procured from greater empirical investigation of this line of research.
Keywords: CSR; corporate social responsibility; enterprise development; international business; cultural implications; culture; Hofstede; individualism; collectivism; strategic performance; foreign direct investment; FDI.
International Journal of Management and Enterprise Development, 2009 Vol.7 No.4, pp.382 - 393
Published online: 06 Jun 2009 *Full-text access for editors Access for subscribers Purchase this article Comment on this article