Title: Beyond products and services: shifting value generation in the automotive supply chain

Authors: Michael Lewis, Mickey Howard

Addresses: Supply, Operations & Decision Analysis (SODA), School of Management, University of Bath, BA2 7AY, UK. ' Supply, Operations & Decision Analysis (SODA), School of Management, University of Bath, BA2 7AY, UK

Abstract: This paper argues that today|s global automotive markets challenge the way that vehicle manufacturers and their suppliers (and their academic observers) conceptualise value creation with complex |blends| of services and products, an increasingly common basis for revenue generation. It presents two cases from opposite ends of the automotive value chain (a vehicle fleet management service and machine tool manufacturer) as a mechanism for exploring the drivers towards and the underlying nature of the process of |servitisation|.

Keywords: servitisation; strategy; outsourcing; vertical integration; value creation; automotive supply chains; global automotive markets; supply chain management; SCM; automobile industry; vehicle fleet management; machine tool manufacturing.

DOI: 10.1504/IJATM.2009.023583

International Journal of Automotive Technology and Management, 2009 Vol.9 No.1, pp.4 - 17

Published online: 02 Mar 2009 *

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