Title: Economic factors affecting tourism marketing in Greece

Authors: Karagiannis Stefanos, Alexandru Nedelea

Addresses: Faculty of Management and Economics, Technological Education Institute-Crete, P.O. Box 1939 IRAKLIO, Crete, GR 710 04, Greece. ' Stefan cel Mare University, 13 Universitatii, 720229 Suceava, Romania

Abstract: This paper presents an attempt to extend the evaluation process of the structural characteristics of the Greek tourist market and their outcome, especially with regards to the pricing policy of hotel services. Under this framework, we use a combinational analysis of factors of the theory of finance. Techniques used in financial analysis, empirical results produced by previous research work undertaken in the area of international tourist demand, as well as current discoveries in the structure of Greek tourist market, aim at the extraction of useful conclusions, both for the Greek tourist industry and for tourist policy planning.

Keywords: tourist demand; tourist offer; break-even-point; price policy; tourism marketing; tourism services; tourism elasticity; hotel enterprise; Greece; operation factors; tourism products; economic factors; leisure.

DOI: 10.1504/IJLTM.2009.021993

International Journal of Leisure and Tourism Marketing, 2009 Vol.1 No.1, pp.87 - 100

Published online: 15 Dec 2008 *

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