Title: Tourism development planning using analytic network process

Authors: Sheu Hua Chen, Chien Min Chen, Hong Tau Lee

Addresses: Department of Distribution Management, National Chin-Yi University of Technology, 35, Lane 215, Section 1, Chung-Shan Road, Taipin, Taichung, 411 Taiwan, ROC. ' Department of Tourism Management, National Kinmen Institute of Technology, 1, University Road, Jinning, Kinmen, 892 Taiwan, ROC. ' Department of Industrial Engineering and Management, National Chin-Yi University of Technology, 35, Lane 215, Section 1, Chung-Shan Road, Taipin, Taichung, 411 Taiwan, ROC

Abstract: Tourism is a multi-sectoral activity and complicated for conceiving a tourism development planning. In this research, a systematic approach for selecting a proper location for tourism development is proposed. We deemed that the committee who intend the pattern of tourism to be developed would influence the weighting process of the characteristics and vice versa. Hence, in the selection process, the relationship between the patterns of tourism and the characteristics of location for developing tourism are considered. The weightings of characteristics that will be used to evaluate the candidate locations and a suitable tourism pattern for the selected location for tourism development are determined simultaneously. An ANP approach with the capability in handling this recursive dilemma is applied to deal with this problem. A case of developing a tourism planning for the selected Kinmen Island in Taiwan ROC is used to illustrate and verify this approach. According to the results of the analysis, the elaborated tourism and leisure tourism that restricts to reducing the facilities construction for commercial purpose, emphasising the sightseeing of natural scenery and reserving a larger area for conservational species is suggested for the patterns of tourism development in this island.

Keywords: tourism development; development planning; strategy analysis; analytical network analysis; decision making; management; leisure; marketing; location; Taiwan; conservation.

DOI: 10.1504/IJLTM.2009.021992

International Journal of Leisure and Tourism Marketing, 2009 Vol.1 No.1, pp.70 - 86

Published online: 15 Dec 2008 *

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