Authors: Federico Bonaglia, Asli M. Colpan, Andrea Goldstein
Addresses: Organisation for Economic Co-operation and Development (OECD). ' Graduate School of Management, Kyoto University, Japan. ' Organisation for Economic Co-operation and Development (OECD)
Abstract: The present article sheds light on the process that has allowed a firm from a developing economy to transform itself successfully from an original equipment manufacturer to an own original brand manufacturer multinational enterprise. We study the case of Arcelik, a consumer electronics MNE from Turkey and identify four factors for successful internationalisation: rapid strategy execution, investment to build technological capabilities and organisational adaptation, focus on international marketing capabilities and distribution networks and leverage on business group resources. The analysis suggests that globalisation is being driven not just by the giant incumbent firms but also by emerging firms internationalising from the periphery, thanks to the above mentioned four strategies they adopt.
Keywords: emerging markets; developing countries; multinational enterprises; MNEs; global value chains; innovation; internationalisation; value chain management; consumer electronics; Turkey; globalisation.
International Journal of Technological Learning, Innovation and Development, 2008 Vol.1 No.4, pp.520 - 535
Available online: 11 Dec 2008 *Full-text access for editors Access for subscribers Purchase this article Comment on this article