Title: The Trust Deficit of e-commerce: a comparative study of domestic and offshore e-commerce systems

Authors: Chiung-Ju Liang, Gene Chen

Addresses: Department of Business Administration, National Taiwan University of Science and Technology, No 43, Sec 4, Keelung Rd., Da-an District, Taipei City 106, Taiwan, ROC. ' Department of Business Administration, National Taiwan University of Science and Technology, No 43, Sec 4, Keelung Rd., Da-an District, Taipei City 106, Taiwan, ROC

Abstract: The purpose of this study is to investigate the different effects in terms of various aspects of the e-commerce model on domestic and offshore e-commerce customers. Some 1,108 responses from all 15 major securities and futures brokers (market shares totalled 90%) in Taiwan were returned for a response rate of 98%. The results reveal that the conceptualisation of structural equation model did not differ across the domestic e-Brokerage System (EBS) users and the offshore EBS-users. However, the offshore EBS-users rated the e-Trust lower than what the domestic EBS-users did. We will refer to that difference as |Offshore Trust Deficit (OTD)|.

Keywords: trust deficit; e-quality; electronic quality; e-trust; electronic satisfaction; electronic trust; information systems; domestic e-commerce; offshore e-commerce; electronic commerce; Taiwan; structural equation modelling; e-brokerage systems.

DOI: 10.1504/IJISCM.2008.020690

International Journal of Information Systems and Change Management, 2008 Vol.3 No.2, pp.107 - 124

Published online: 10 Oct 2008 *

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