Title: The establishment of an e-business strategy model from traditional theories

Authors: Lidan Ha, Guisseppi Forgionne

Addresses: Department of Management Science and Management Information Systems, Coppin State University, 2500 West North Avenue, Baltimore, MD 21216, USA. ' Department of Information Systems, University of Maryland, Baltimore County, 1000 Hilltop Circle, Baltimore, MD 21250, USA

Abstract: The growth of e-business presents companies with both opportunities and challenges. In this environment organisations need timely and sound e-business strategies. This paper, as a part of a research project, offers an e-business strategy model from long-standing traditional economic, accounting, and other related theories. This model can provide quantitative support for strategic decision making in an e-business. A short example of an empirical study is also given to show the potential use of the strategy model.

Keywords: e-business strategy; econometric models; strategic level decision making; electronic business.

DOI: 10.1504/IJEB.2008.020674

International Journal of Electronic Business, 2008 Vol.6 No.4, pp.354 - 368

Published online: 09 Oct 2008 *

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