Authors: Carol S. Saunders, Madelyn Flammia
Addresses: MIS Department, University of Central Florida, Orlando, Florida 32816-1400, USA. ' English Department, University of Central Florida, Orlando, Florida 32816, USA
Abstract: As people of many cultures do business with one another, they often struggle to find a common language. Or do they? English is typically considered not only the language of business, but also the language of the internet. But will its dominance continue as more Chinese start using the internet. The subtle and not so subtle implications of being a dominating language, be it English or Chinese, are discussed.
Keywords: internet; common language; power; electronic business; Chinese; Mandarin; English; e-business.
International Journal of Electronic Business, 2008 Vol.6 No.4, pp.342 - 353
Published online: 09 Oct 2008 *Full-text access for editors Access for subscribers Purchase this article Comment on this article