Title: A subtle war of words on the internet

Authors: Carol S. Saunders, Madelyn Flammia

Addresses: MIS Department, University of Central Florida, Orlando, Florida 32816-1400, USA. ' English Department, University of Central Florida, Orlando, Florida 32816, USA

Abstract: As people of many cultures do business with one another, they often struggle to find a common language. Or do they? English is typically considered not only the language of business, but also the language of the internet. But will its dominance continue as more Chinese start using the internet. The subtle and not so subtle implications of being a dominating language, be it English or Chinese, are discussed.

Keywords: internet; common language; power; electronic business; Chinese; Mandarin; English; e-business.

DOI: 10.1504/IJEB.2008.020673

International Journal of Electronic Business, 2008 Vol.6 No.4, pp.342 - 353

Published online: 09 Oct 2008 *

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