Authors: Luo Yafei, Tang Wen
Addresses: College of Economic and Management, Beijing University of Technology, ChaoYang District, Beijing, P.R. China. ' College of Economic and Management, Beijing University of Technology, ChaoYang District, Beijing, P.R. China
Abstract: This paper attempts to research and summarise the system of competition rules for the Olympic market according to the Olympic Charter, the host city contract, the candidate city report, intellectual property protection laws, and related academic literature. Additionally, this paper tries to analyse the challenges and opportunities that Chinese enterprises face in the competitive Olympic market to familiarise these enterprises with the rules, allows them to study these experiences for their own future development, as well as maintain a sustainable and healthy developing market. Most importantly, this paper analyses rules-making and their application in reforming the competition rules of the Olympic market in terms of their conformation to widely accepted international regulations.
Keywords: Olympic market; competition rules; Olympic sponsorship; ambush marketing; intellectual property; IP protection; Olympic Charter; Olympic Games; host city contract; candidate city report; Chinese enterprises; Beijing Olympics; international regulations.
International Journal of Enterprise Network Management, 2008 Vol.2 No.4, pp.408 - 417
Available online: 06 Oct 2008 *Full-text access for editors Access for subscribers Purchase this article Comment on this article