Title: Bounded emotionality in entrepreneurial calculations: a case study in rural Sri Lanka
Authors: Kelum Jayasinghe, Dennis Thomas
Addresses: School of Management and Business, University of Wales, Aberystwyth, Cledwyn Building, Penglais, Aberystwyth, Ceredigion SY23 3DD, Wales, UK. ' School of Management and Business, University of Wales, Aberystwyth, Cledwyn Building, Penglais, Aberystwyth, Ceredigion SY23 3DD, Wales, UK
Abstract: Following the emergent trend to deconstruct the conventional view of Schumpeterian entrepreneurship, this paper specifically addresses the questions of how psychological meanings and moral factors affect rural microentrepreneurship in developing countries and how the calculative practices of such rural entrepreneurs are embedded within their culture and politics. Our Sri Lankan case study employs a critical ethnographic approach, with the evidence displaying the presence of |bounded emotionality| in entrepreneurial calculations as determined and influenced by society and structures of morality and meaning. The paper emphasises the need to adopt broader critical frameworks, of a multidisciplinary form, to understand rural entrepreneurship in developing countries as they particularly address situational realities at local levels. This can assist policymakers in constructing and adopting more appropriate microentrepreneurship development programmes to better fit individual contexts.
Keywords: bounded emotionality; critical ethnography; rural microentrepreneurship; developing countries; Sri Lanka; entrepreneurship; psychological meanings; moral factors; culture; politics; entrepreneurial calculations; rural entrepreneurs.
International Journal of Entrepreneurship and Small Business, 2008 Vol.6 No.4, pp.622 - 643
Published online: 14 Jul 2008 *Full-text access for editors Access for subscribers Purchase this article Comment on this article