Title: Visualising e-business stakeholders on the Web: a methodology and experimental results

Authors: Wingyan Chung

Addresses: Department of Operations and Management Information Systems, Leavey School of Business, Santa Clara University, Santa Clara, California 95053, USA

Abstract: Competition among e-businesses has become ever more fierce as electronic commerce is gaining wide acceptance. Meanwhile, effectively collecting and analysing competitive intelligence has challenged researchers and practitioners. This research proposed and validated a new methodology for developing competitive intelligence tools to support e-business stakeholder analysis. We developed a prototype that supports collecting, analysing, and visualising stakeholder Web pages and relationships. Experimental results show that the prototype significantly outperformed a traditional method of stakeholder analysis in terms of user satisfaction and effectiveness on certain task types. This research thus provides a useful methodology and new empirical findings for e-business stakeholder analysis.

Keywords: electronic business; e-business; stakeholder analysis; business networks; information visualisation; Web mining; World Wide Web; experiment; user satisfaction; competitive intelligence.

DOI: 10.1504/IJEB.2008.017343

International Journal of Electronic Business, 2008 Vol.6 No.1, pp.25 - 46

Published online: 01 Mar 2008 *

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