Title: The application of fuzzy analytic hierarchy process for supply chain decision making: a case study of original brand manufacturing of the sewing machine industry in Taiwan

Authors: Tzong-Ru Lee, Tsung-Yu Tuan, Man-Chen Liu

Addresses: Department of Marketing, National Chung-Hsing University, Taiwan, ROC. ' Data Maintenance Center, Evergreen International Corporation, Taiwan, ROC. ' Forest Department, National Chung-Hsing University, Taiwan, ROC

Abstract: In the process of Original Brand Manufacturing (OBM), good Supply Chain Management (SCM) is essential to avoid the Bullwhip Effects such as the lack of stock, overstock or unsatisfactory products that are detrimental to the development. Our study focuses on the supply chain concept under three aspects, viz. R&D, production and marketing; and chooses the sewing machine manufacturers in Taiwan as the study subject. Through questionnaires on five types of managers, and by using Fuzzy Analytic Hierarchy Process (FAHP), we find out the Key Success Factors (KSF) as guidelines for the sewing machine manufacturers in Taiwan in the development of OBM.

Keywords: supply chain management; SCM; original brand manufacturing; OBM; key success factors; KSF; fuzzy AHP; analytical hierarchy process; FAHP; sewing machine manufacturers; decision making; Taiwan; R&D; marketing; production; research and development.

DOI: 10.1504/IJMDM.2008.017197

International Journal of Management and Decision Making, 2008 Vol.9 No.2, pp.154 - 162

Available online: 18 Feb 2008 *

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