Title: Corporate-level blogs of the Fortune 500 companies: an empirical investigation of content and design

Authors: Hong-Hee Lee, So Ra Park, Taewon Hwang

Addresses: Department of Management, 209 College of Business Administration, University of Nebraska-Lincoln, Lincoln, NE 68588-0491, USA. ' Department of Management, 209 College of Business Administration, University of Nebraska-Lincoln, Lincoln, NE 68588-0491, USA. ' Department of Management, 209 College of Business Administration, University of Nebraska-Lincoln, Lincoln, NE 68588-0491, USA

Abstract: With the popularity of blogs, more and more companies are jumping onto the blogwagon. This study tries to help companies to adopt blogs successfully. Companies that adopted blogs are maintaining different types of corporate blogs with different features. This study analyses content and design features of corporate blogs launched by the Fortune 500 companies to identify whether different category of blogs would employ different features. The result of this study shows that there are different adoption patterns of content and design features in terms of corporate blog type. Our research can guide practitioners in designing as well as writing content of blogs for their intended purposes.

Keywords: corporate blogs; blog content; blog design; organisational blogs.

DOI: 10.1504/IJITM.2008.016601

International Journal of Information Technology and Management, 2008 Vol.7 No.2, pp.134 - 148

Published online: 11 Jan 2008 *

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