Title: Organisation and employee congruence: a framework for assessing the success of organisational blogs

Authors: Silvana Trimi, Holtjona Galanxhi-Janaqi

Addresses: Department of Management, 276 College of Business Administration, University of Nebraska-Lincoln, Lincoln, NE 68588-0491, USA. ' Department of Management, 276 College of Business Administration, University of Nebraska-Lincoln, Lincoln, NE 68588-0491, USA

Abstract: Blogs represent one of the most explosive outbreaks in the information world since the internet itself. Even though blogs have been around for more than a decade and have been regarded as something which will shake up just about every business, their benefits and therefore usage by organisations are yet to be fully explored. Blogs| usage by organisations depends not only on their benefits for the organisations themselves but also on employees| willingness and perceived benefit of blog usage. Congruence between the two, the organisation|s and users| benefits of blogs, is important for the acceptance of blog technology and worthy for study. By analysing these benefits and the concept of congruence, this study proposes a research framework that can be used by future empirical studies.

Keywords: organisational blogs; communication; collaboration; community-building; engagement; commitment; knowledge management; congruence; performance; outcomes.

DOI: 10.1504/IJITM.2008.016600

International Journal of Information Technology and Management, 2008 Vol.7 No.2, pp.120 - 133

Published online: 11 Jan 2008 *

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