Title: Finding the hidden value in SME networks

Authors: Rian Van Der Merwe, Leyland Pitt, Bradley R. Barnes, Pierre R. Berthon, Esmail Salehi-Sangari

Addresses: User Experience Research – eBay, San Jose, CA, USA. ' Simon Fraser University, 8888 University Drive, Burnaby, BC V5A 1S6, Canada. ' Kent Business School, University of Kent, Canterbury CT2 7PE, UK. ' Department of Marketing, Bentley College, Waltham, MA, USA. ' Lulea University of Technology, 97187 Lulea, Sweden

Abstract: Drawing on both social network and social capital theory, this study explores the formation of |elusive ensembles| on the internet in BioTech Small and Medium-Sized Enterprises (SMEs). Social network and structural hole theories are combined to identify the social capital associated with a network, and this in turn is used to signal entrepreneurial opportunity. Interestingly the findings outline areas where better network coordination is possible. Specifically, the research suggests that entrepreneurial opportunities exist (1) to develop better relationships with those key actors who can exert influence on the network and (2) for enhancing value in the distribution channel by taking on the role as a network intermediary where suitable.

Keywords: small and medium-sized enterprises; SMEs; biotech; SME networks; online networks; biotechnology; social networks; social capital; entrepreneurial opportunity; entrepreneurship; internet; network coordination.

DOI: 10.1504/IJENM.2008.016596

International Journal of Enterprise Network Management, 2008 Vol.2 No.2, pp.145 - 166

Published online: 11 Jan 2008 *

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