Title: A Latin American global player goes to Asia: Embraer in China

Authors: Andrea Goldstein

Addresses: OECD Directorate for Financial and Enterprise Affairs, 2 rue Andre-Pascal – 75775 Paris Cedex 16, France

Abstract: Brazilian aircraft manufacturer Embraer has transformed itself since privatisation in 1992 to become a world market leader in a high-tech industry traditionally dominated by companies based in OECD countries. In recent years Embraer has also become an aggressive foreign investor – in particular by launching a joint venture in China in 2002. This paper analyses the record so far, considering the Chinese authorities| drive to build its own aerospace industry, the partners| different expectations, and the |transplantability| of corporate success in a different business and political environment.

Keywords: aerospace industry; Brazil; China; FDI; foreign direct investment; aircraft manufacturing; Embraer; joint ventures.

DOI: 10.1504/IJTG.2008.016187

International Journal of Technology and Globalisation, 2008 Vol.4 No.1, pp.56 - 69

Published online: 08 Dec 2007 *

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