Title: An analysis of the literature on the use of fuzzy QFD in logistics strategies

Authors: Eszter Sós; Peter Foldesi

Addresses: Department of Logistics and Forwarding, Szechenyi Istvan University, 9026 Győr, Egyetem tér 1, Hungary ' Department of Logistics and Forwarding, Szechenyi Istvan University, 9026 Győr, Egyetem tér 1, Hungary

Abstract: The importance of choosing push and pull logistics strategies in the logistics field is often overlooked by those unfamiliar with logistics, resulting in confusion in the decision-making process regarding logistics operations and the design of the logistics environment. The quality function deployment (QFD) and fuzzy sets techniques have been shown to be suitable methods for the delineation of logistics systems based on previous research, and this paper examines the approaches that have been used to apply fuzzy sets and QFD techniques to logistics strategies. The intention of this research is to unravel the confusion about the concepts of push and pull logistics by supporting it with the development of a new scientific methodology, which is created by combining fuzzy and QFD methods. The aim of this literature review and analysis is to provide an overview of the publications written in the last decade on logistics strategies using QFD and fuzzy methods.

Keywords: logistics strategy; fuzzy; QFD; marketing.

DOI: 10.1504/IJLSM.2026.152608

International Journal of Logistics Systems and Management, 2026 Vol.53 No.3, pp.359 - 375

Received: 14 Apr 2023
Accepted: 09 Sep 2023
Published online: 31 Mar 2026 *

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